facebooknation May 5, 2012

2012: Onward and Outward

December 29, 2011

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As we head in to 2012, many of us wonder if this new year is going to be better than the previous. 2012 is the year of apocolyptic buzz. Some beleive in a world’s end, and some beleive in a rebirth. What can be said is that things are certainly happening. From the events in […]

Marketing to Moms: Communicating Safety & Familiarity

December 14, 2011

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Marketing to Moms

Mintel Report Summary The Mintel Report Marketing to Moms – US – February 2011 highlights several recent changes in the environment for marketing to mothers. They are better educated, more frequently the primary earners, and are more connected. Information on parenting is also more available to mothers. Due to the aging of the Baby Boomer […]

Posted in: Marketing

Darkness

December 12, 2011

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Our Greatest Fears Lie in the Unknown.

A man wandered in to the woods at dusk one night. He encountered the terrors of the night. The silence interrupted by a crescendo of the murder – coyotes in the distance feast – he kneels silent. The laughing terror of their slaughter rings in his ears. Crouched among thicket, his breathing labored with restraint. […]

Posted in: Transcendentalism

Product Placement: Some Benefits and Weaknesses

December 10, 2011

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Product placement has gradually become more frequently used in today’s media; specifically in television and movies. Marketers have had to adjust to consumers gaining more control over viewing what they want to view. Technology like TiVo, DVR, and online viewing methods has given the consumer more control over what they want to watch and when […]

Posted in: Marketing

Republican Views on Gay Marriage: Misleading and Outdated

November 29, 2011

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Recently I looked at the Republican Party’s 2008 platform on Gay Marriage. It was shocking and leads me to fear what could come of the 2012 platform. please read: Preserving Traditional Marriage Because our children’s future is best preserved within the traditional understanding of marriage, we call for a constitutional amendment that fully protects marriage […]

Posted in: State of the Globe

Case Study: Ben & Jerry’s Schweddy Balls

November 22, 2011

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Schweddy-Balls-ice-cream

Case Study: Ben & Jerry’s Schweddy Balls with a marketing spin. First is that companies benefit by diversifying their products… a simple example of this would be a car company marketing a low-cost vehicle to a younger crowd and a high price vehicle to an older more wealthy crowd. This car company has no intention […]

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